Thursday, January 21, 2010
Zeum at Yerba Buena Gardens 4th Street & Howard atop Moscone Convention Center, San Francisco
Registration is Closed
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Agenda
- 10am: Networking and continental breakfast
- 10:30am: New Media is Now Media by David Perry
- 11am – 12:30pm: “Television to SocialVision?"; Panel Moderated by David Perry
- Liam Mayclem, CBS-5 TV's Eye on the Bay
- Jonathan Luskin, Flying Moose Pictures
- Joe Brown, Editor Las Vegas Sun & former SF Chronicle Datebook Editor - 12:30pm – 1:30pm: brown bag lunch and networking
- 1:30pm – 2:15pm: Build Your Social Brand - 15 Minutes a Day by Andres Acosta
Click Here to Download the Presentation Slides - 2:15pm – 3:00pm: Social Security: Best privacy and etiquette practices for businesses utilizing social media by James Teiser
Click here to Download the "Social Security" presentation slides
Co-sponsored by David Perry & Associates and Zeum, the first half-day workshop New Media Made Easy: YouTube & I Twitter…Now What? garnered rave reviews and sold out earlier this summer. Now, Part 2 – Dos & Don'ts of Social Media -- brings together media professionals and practitioners in new and traditional journalism to discuss the ever-accelerating world of social media and its impact on small & medium business, the arts and governmental affairs.
Award-winner PR professional has been an industry leader for 20 years. In New Media is Now Media Perry guides his audience through the ever-morphing world of media in "the Age of Facebook Journalism." Following his presentation, Perry moderates the Television to Social Vision panel discussing changes happening now which impact potential media coverage for your business. During lunch, panelists will be available for one-on-one consultations with attendees. For the afternoon session, James Teiser speaks on Internet security in his Social Security: Privacy & Etiquette for safely doing business on the Social Web.
New Media Made Easy is designed to help you chart a practical course through the seas of social networking. For over 22 years, DP&A has specialized in staying ahead of the curve in the realm of PR and social marketing. Starting out as a journalist 25 years ago, David Perry has seen the media world morph into realms of science fiction in less than a decade. That progress is accelerating and continuing. You need someone who understands that world, lives in that world, and can make you and your business comfortable and visible within it. New Media Made Easy is designed to give you the tools you need to start, grow or improve your presence on the social web.
At New Media Made Easy you'll experience real-world case studies with practical lessons on how you can use social media to grow your brand, business and bottom line. Our presenters include industry leaders from San Francisco, the epicenter of the new media movement. This is where Web 2.0 theory meets real-world reality. You won’t want to miss this opportunity.
Takeaways from New Media Made Easy:
- Dealing with the "fear of transparency" inherent in new media.
- Tools for pitching and placing stories in the age of new journalism.
- Practical business applications for Facebook, YouTube, LinkedIn, Twitter and more.
- Tips on creating a Social Media Policy for your business.
- Find out how to set-up, maintain and establish a Social Networking profile and a strategy for driving traffic to it.
- Get a handle on "Social Spam"
- Strategic networking development and tactical relationship management.
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Speaker Bios
David Perry
For over 25 years, Perry has “created dialogue fearlessly” for hundreds of clients and projects. A frequent lecturer on how technology is changing the face of communications, Perry also regularly speaks on the ethics of public relations. Prior to opening David Perry & Associates, Inc. (www.davidperry.com ), he was Advertising Manager for San Francisco Opera (1987 -- 1990), Communications Director for Yerba Buena Center for the Arts (1993 -- 1997) and Media Manager for the San Francisco Partnership (1997 -- 1998). In 1998, he embarked on what he termed a “working sabbatical.” He spent the next 18 months writing his way around the world as editor of the onboard newspaper for the cruise ship Crystal Symphony during which time he visited 46 countries and circumnavigated the globe twice. In January 2006, DP&A, Inc. was honored by San Francisco's Business Arts Council as one its “Exceptional Business” award winners. Perry works closely with the Board of Governors for the SF / Northern California Chapter of the National Association of Television Arts & Sciences, producer of the “Emmy” Awards and is a regular business partner with the San Francisco Convention & Visitors Bureau. On behalf of the Mayor’s office Perry planned-and-managed public/media relations for the Olympic Torch Run in April 2008 in San Francisco. Most recently, he has been called upon to lecture to Federal employees on the accelerating importance of social networking outlets such as Facebook, Twitter and YouTube. This past year, he oversaw a special effort to market the hidden treasures of San Francisco’s Chinatown on behalf of Mayor Newsom’s office called “DiscoverChinatownSF” and conceptualized and executed the the “Escape to the City” Campaign on behalf of the San Francisco Convention & Visitors Bureau to boost local tourist (www.onlyinsanfrancisco.com/escape). In his spare time, he travels aboard ship as a maritime historian. Perry makes his home in San Francisco with his husband, Alfredo Casuso.
Liam Mayclem
An Emmy award winning host and a producer for CBS 5 TV's Eye on The Bay, which airs nightly at 7 p.m. on KPIX. Born in London to Irish parents, Liam Mayclem is an Irishman with an English accent. Since the launch of the show in 2005 Liam has travelled to Australia, Canada and many major cities across America. He has cooked with the world's top chef's; Thomas Keller, Tyler Florence, Martin Yan, Cat Cora and many more. Every bit the music fan Liam's favorite event each year - The Grammys which he covers for CBS 5 TV. He has interviewed music royalty; BB King, Ringo Starr, Sting, Tony Bennett and many more. Well known for his "Cheap Eats" series, Liam loves to find as he puts it, "good nosh for cheap." "This is pants down the best gig in TV. I get paid to have fun and turn viewers on to the unique people and places around the Bay and beyond," says Liam. Liam's broadcasting career began at the age of 16, reading cricket scores at County Sound Radio, Guildford in Southern England. His TV career kicked into gear in 1989 when he joined Channel TV on the island of Jersey, UK as a News Announcer and reporter. He left the island in 1994 and ventured west to get a piece of the "American dream". First stop TechTV as a show host. Then, KRON 4 as the morning liveshot reporter from 2001 to 2005. In his spare time Liam enjoys live concerts and theater and enjoys venturing outdoors and exploring the Bay Area. He is a keen fundraiser and has a few favorite charities; AIDS Emergency Fund, Project Open Hand and The Northern California Cancer Center.
Jonathan Luskin
Co-founder of Flying Moose Pictures, a San Francisco based video production company providing services for clients located throughout the world. The Moose are experts at telling compelling stories through moving images and partnering with members of the business and artistic community. They serve a diverse client list including large corporations, small businesses, non-profit organizations, theatre, dance and opera companies and dozens of individual artists. Jonathan produces and directs, supporting every element of video production from concept development through production, editing, visual effects and graphics, music composition and sound design. Jonathan Luskin worked for 17 years as an animator and technical director at Industrial Light and Magic, Colossal Pictures, UC Berkeley, and San Francisco State University, among others. He writes, produces, and directs for both film and theatre. Jonathan has directed for many Bay Area theater companies, receiving the Goodman Choice Award for Directing for three productions. His plays have been produced by The Best of PlayGround, the Bay Area Playwrights Festival, and commissioned by the Magic Theatre. Jonathan is currently developing a semi-improvised comedy for the Internet.
James Teiser
James Teiser is a 20-year veteran of the software and web services business with a background in product marketing, brand creation, business planning, technical product management and operations. He is a long-time advocate of secure computing practices, and with experience at HP, Symantec, Quarterdeck, Trend Micro and software startups, he has a strong background in Internet security. He also has extensive experience with search, productivity apps and social media. Mr. Teiser is currently working as an independent business consultant specializing with both domestic and international software startups. In his spare time, James likes to bicycle, swim, play tennis, peruse modern art, aimlessly ride his Vespa, and pose as a Secret Service Agent for Wax Museum presidents. He is also a master of TV, movie and pop culture trivia.
Joe Brown
Recently named managing editor of Las Vegas Weekly. He joined the Las Vegas Sun in 2008 as a reporter, critic and blogger focusing on entertainment and culture. A writer and editor with more than 20 years of experience in print and electronic media, Joe worked as a writer and editor at the San Francisco Chronicle and The Washington Post before gambling on a move to Vegas.
Andres Acosta
Co-founder of Dynamic Reflection (DReflect)- an independent social media group dedicated to helping clients stand out and do more on the social web. Mr. Acosta helped DReflect grow into a full service, award winning firm with clients in the US, Latin America, Europe, Australia, and Africa. He has contributed to a variety of social media marketing campaigns for the Arts, Health, Energy, Entertainment, Bar/Restaurant, Fashion Tourism and Software industry. At DP&A, Andres helped launch the New Media Made Easy educational series.
