YouTube & I Profit: Social Media for Retailers
Coming in January 2010
Co-sponsored by retail marketing and social media experts Lynn Switanowksi-Barrett & David Perry “YouTube & I Profit: Social Media for Retailers” is designed to help retailers of all size chart a profitable course through the seas of social networking.
This webinar is at teaching retailers how to use social media for their businesses to connect with customers more effectively than ever (and so much cheaper too!) It’s a MUST attend event for any retailer that wants to stay ahead of the competition and connect more effectively with their customers - starting TODAY
At “YouTube & I Profit: Social Media for Retailers”you will hear real-world case studies with practical lessons on how you can use social media to grow your brand, business and bottom line. You’ll learn why social media is growing so quickly and how your retail business can and should start participating immediately.
You’ll walk away with the knowledge and the know how to set up a social media strategy for your business and you’ll get plenty of time saving tips to help you execute your strategy more effectively. You won’t want to miss this opportunity.
Takeaways from “YouTube & I Profit: Social Media for Retailers”
- Learn why your customers are continuing to move away from traditional media and why your retail business must embrace social media – or risk becoming obsolete!
- Learn the key components to a social media strategy that will increase your sales and save you time doing marketing for your business.
- Learn a 4 step strategy that will ease your fears- and improve your performance as you begin to engage in social media for your business.
- Learn how to approach new media to get you press coverage.Learn how to use Twitter for brand identify, growing your “fan” base and even make money or fundraise.
- Find out how to set-up, maintain and establish a blog and a strategy for driving traffic to it.
- Get lessons in basic Web 2.0 tactics such as instant messaging, blogs, wikis, and texting.
- Develop your own online polls and video page through YouTube, Vimeo and other online sites.
- Get a handle on “SPAM” and learn how to put together targeted and personalized email, Facebook, Flickr strategies.
Lynn Switanowski
Lynn Switanowski draws on twenty five plus years of retail experience with Fortune 500 companies including Reebok, Aramark and Liz Claiborne where she was responsible for achieving all the financial objectives of individual business units with sales over $50 million dollars. Lynn has helped re-engineer business models in a changing consumer marketplace and has done so while continually delivering improved profit margins. Her management and leadership skills have led to the successful growth of niche businesses and have allowed her to establish the strategic direction for companies launching new brands and revitalizing large-scale mature businesses across many product categories.
Since 2008, CBCG (www.cbc-group.net) developed and delivered a webinar and seminar series focused on helping retailers use social media for their business. Lynn also writes and contributes for articles on marketing and inventory planning for various retail business publications.
Lynn is a frequent speaker at North American retail industry trade shows providing education on marketing, sales planning, strategic planning and inventory management.
In addition to her role at CBCG, Ms. Switanowski teaches marketing, sales and various retail disciplines at several Boston area colleges Lynn began her career at Federated Department stores and holds advanced degrees in Fashion Merchandising from the University of Delaware the Fashion Institute of Technology in New York City.
David Perry
For over 25 years, David Perry has specialized in staying ahead of the curve in the realm of PR and social marketing and gained international attention for his clients, from small nonprofits to large corporations; from small retail outlets to handling media for California, San Francisco International, Seattle and Portland Gift Shows; from representing the SF Convention & Visitors Bureau to handling media for the Olympic Torch.
Starting out as a journalist 25 years ago, David has seen the media world morph into realms of science fiction during the last decade. A frequent lecturer on how technology is changing the face of communications, Perry also regularly speaks on the ethics of public relations. Prior to opening David Perry & Associates, Inc.(www.davidperry.com), he was Advertising Manager for San Francisco Opera (1987 -- 1990), Communications Director for Yerba Buena Center for the Arts (1993 -- 1997) and Media Manager for the San Francisco Partnership (1997 -- 1998). In 1998, he embarked on what he termed a “working sabbatical.” He spent the next 18 months writing his way around the world as editor of the onboard newspaper for the cruise ship Crystal Symphony during which time he visited 46 countries and circumnavigated the globe twice.
In January 2006, DP&A, Inc. was honored by San Francisco's Business Arts Council as its “Exceptional Business.” Perry works closely with the Board of Governors for the SF / Northern California Chapter of the National Association of Television Arts & Sciences, producer of the “Emmy” Awards and is a regular business partner with the San Francisco Convention & Visitors Bureau.
