San Francisco Bay is the lifeblood of Northern California, and one of the most diverse ecosystems on earth. Preserving, protecting and projecting education and information about this planetary treasure is the job of the Bay Ecotarium / Bay Institute. Under the leadership of internationally acclaimed environmentalist and museum visionary George Jacob, the Smithsonian affiliated Bay.org — parent to the Bay Ecotarium and its showpiece venue, San Francisco’s Aquarium of the Bay, are taking a lead on educating about and mitigating the effects of global climate change.  David Perry & Associates, Inc. is honored to assist in promoting their invaluable work and supporting their mission.