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A Hilton Hotel Bloom with Springtime Festivities

David Perry
For Hilton Union Square San Francisco/Parc 55
+1 415 676-7007 

Hilton San Francisco Union Square and Parc 55 San Francisco,
A Hilton Hotel Bloom with Springtime Festivities

Iconic San Francisco Hotels Participate in Annual
“Union Square in Bloom” Campaign Now Through Labor Day

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28 March 2024 – San Francisco, CA:  If you bloom it, they will come! That’s the spirit behind the Hilton San Francisco Union Square and Parc 55, A Hilton Hotel taking part in the Union Square in Bloom festivities now through Labor Day. This colorful celebration is part of an annual event that adorns San Francisco’s heart with magnificent blossoming displays, paying homage to the city’s rich floral tradition and California’s state flower.

“It is a beautiful time of the year, as the lobbies in both hotels are in full bloom, brilliant with colors,” said Peter Hart, Hilton complex general manager. “This year our entry at Hilton San Francisco Union Square is paying homage to California’s state flower, poppies. Guests will be greeted by a stunning display of oversized California poppies, blooming in captivating shades of golden orange along with great cocktails at our Poppy Lobby Bar.”

Hart explains that this immersive experience is further enriched by the introduction of an exclusive specialty cocktail program at the Poppy Lobby Bar. The menu features nine innovative Bloom cocktails, each inspired by San Francisco neighborhoods and the flowers that are culturally significant to them.  Highlights include:

  • Golden Poppy: A smoky and honeyed delight celebrating Union Square.
  • Zaddy’s Green Carnation: A fruity pebbles flavored punch, honoring The Castro’s queer community.
  • Summer Daze in Dolores Park: A refreshing tequila concoction, embodying the spirit of the Mission neighborhood.

Other spirit raising elixirs include the “Golden Hour Cocktail,” a dazzling concoction that captures the essence of the Golden Gate and the magic of golden hour.

“The Golden Hour Cocktail really is a treat of flavors and spectacle,” says Nick Graham-Wells, Director of Marketing at Hilton San Francisco Union Square explaining its unique recipe: a base of champagne activated tableside with a sugar cube.  “As the sugar cube causes the drink to sparkle and fizz, guests are invited to add a vial of golden elixir, which swirls and shimmers, creating a mesmerizing visual experience. We are thrilled to introduce the Golden Hour Cocktail, a drink that embodies the spirit of San Francisco and the beauty of our skyline. With this new addition, we invite guests to savor the golden moments at our hotel and create memories together.”

Available exclusively at Cityscape, Hilton San Francisco Union Square’s renowned sky bar, the Golden Hour Cocktail is a celebration of the city’s golden heritage and breathtaking sunsets.  While the drink is available all night, it truly shines during the magical hour before sunset, when the sky paints the city in hues of gold.

Diagonally across from the landmark Hilton Towers, its sister hotel: Parc 55 San Francisco, A Hilton Hotel, will also be bursting in florals as part of the “Union Square in Bloom” campaign.  Known for its blend of art, culture and culinary excellence, Parc 55 celebrates spring with an explosion of color. Paying tribute to the Asian artisans that have made the hotel and the city so special, the property will bloom with artful displays of forsythia branches and flowers like lotus, plumeria and orchid, bringing the lobby and bar areas to life in shades of fuchsia, pink, white and yellow. Guests will be treated to:

  • An Instagram-worthy selfie spot with cascading flowers.
  • The Bloom 55 Pop Up Bar, featuring the 2023 “Best Bloom Cocktail” award winner, “Smoke on the Water,” among other signature cocktails and mocktails.
  • The luxurious “The Aristocrat” cocktail, a visually stunning concoction served in a smoke box.
  • The “Bubbles and Bloom” stay package, offering guests a memorable experience with overnight accommodations, a $50 credit to Bloom 55 and tokens for the Moet Champagne vending machine.

“Union Square in Bloom is not just a celebration of spring’s arrival, “ notes Marisa Rodriguez, CEO of the Union Square Alliance. “It’s a tribute to San Francisco’s long-standing floral legacy, from the historic Maiden Lane Spring Festival to the iconic Macy’s Flower Show.  The enthusiasm for and creative participation in ’Bloom’ by Hilton Union Square and Parc 55 is an integral part of our efforts in support of our efforts. It’s important to support our hospitality and tourism economy, and just as important for locals to come, rediscover and enjoy their Union Square neighborhood.”

“Located in the heart of San Francisco, Hilton San Francisco Union Square and Parc 55 – a Hilton Hotel, are gateways to the best the city has to offer,” said Alex Bastian, president and CEO of the Hotel Council of San Francisco. “From upscale accommodations and world-class dining options to state-of-the-art facilities and exceptional service, these properties ensure a memorable stay for guests exploring our vibrant city.”

Opened in 1964, Hilton San Francisco Union Square is the largest hotel in California and an architectural landmark known for dramatic lighting and signature events.  Both the Hilton and Parc 55 are at the very heart of San Francisco’s world-class Union Square with its internationally recognized retail brands, restaurants and Broadway style theatre. Also nearby are such offerings as the Asian Art Museum and steps away are the world-famous landmark Cable Cars, carrying visitors halfway to the stars and to such iconic destinations as Fisherman’s Wharf, Chinatown, Nob Hill, North Beach and the famous Alcatraz Island Tours. 

Parc 55, a Hilton Hotel is adjacent to the Hilton Tower and features city and Bay views from all of its windows. At the lobby drive in entrance, guests are greeted by the giant iconic sculpture “San Francisco Yesterday and Today”by famed local artist Ruth Asawa. These seven sculpted panels present a cavalcade of San Francisco sights and scenes – both historical and modern. Cast in glass-fiber-reinforced concrete, the one-of-a-kind artwork was made with old-world craft techniques rarely duplicated today.

For guest room reservations please visit or call (415) 771-1400.  

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About Hilton:
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 22 world-class brands comprising more than 7,500 properties and nearly 1.2 million rooms, in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 180 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit for more information, and connect with Hilton on Facebook, TwitterLinkedInInstagram and YouTube.