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“Beautiful China, Picturesque Zhejiang” Culture and Tourism Show Kicks Off Tours in Los Angeles

“Beautiful China, Picturesque Zhejiang” Culture and Tourism Show Kicks Off Tours in Los Angeles

16 December 2019 – Los Angeles, CA On December 11, the “Beautiful

China, Picturesque Zhejiang” Culture and Tourism Promotion, sponsored by the Zhejiang Provincial Department of Culture and Tourism, was successfully held in Los Angeles, California. Huang Hangjuan, the president of Zhejiang Vocational Academy of Art and Gu Jin, the Cultural Counselor of Consulate General of the People’s Republic of China in Los Angeles attended the event. A total of 100 representatives from the cultural, tourism and media sectors were in attendance.

“The ‘Beautiful China, Picturesque Zhejiang’ Culture and Tourism exhibit introduced Zhejiang’s fascinating landscape gallery to the United States, providing an opportunity for members of the public to touch the real Zhejiang in a poetic and pictorial sense,” said Huang. “This exhibit will allow the American people to experience the wisdom of traditional craftsmen in Zhejiang in wonderful, interactive ways.”

During the opening ceremony in Los Angeles, an elaborate dance of flowing choreography brought to life the landscape and culture of Zhejiang followed by a performance of “Sing Me Home”, a song made famous by Chinese American cellist Yo-Yo Ma. Afterwards, members of the public thronged to the the exhibition to experience Zhejiang’s rich cultural heritage including century-old Wang Xingji Fans, stone carving seals, Zhejiang tie-dye technique and other traditional crafts of Zhejiang.

“Zhejiang, located in the east coast of China, is one of the cradles of Chinese civilization,” said Huang during her remarks. “The West Lake, Jianglang Mountain, Beijing-Hangzhou Grand Canal and the Ruins of Liangzhu ancient city have been listed on the World Heritage List. The three most representative commodities of China — silk, tea and porcelain — are produced in large quantities in Zhejiang. Hangzhou, the provincial capital, is one of the seven ancient capitals of China and the permanent home of the headquarters of the World Tourism Federation.” 

According to Huang, as early as the 13th century, Marco Polo called Hangzhou “the most beautiful and luxurious city in the world” noting that the 2022 Asian Games will also be held in the city. Zhejiang is also one of the provinces with the most economic strength, the highest degree of openness and the strongest entrepreneurial and innovative vitality in China. 

“In recent years, more and more Zhejiang business people have gone abroad and entered the United States, actively participating in the construction of various projects in America.” Huang said. “The great economic development in Zhejiang has given birth to a new generation of Zhejiang business professionals going abroad.” 

During thee promotion, Gu Jin, the Cultural Counselor of Consulate General of the People’s Republic of China in Los Angeles noted that both China and the United States have rich historical and cultural resources. 

“Culture is like a bridge and tourism is a canal,” said Gu. “We should encourage people from the two countries to continuously communicate with each other, go to each other’s cities and towns, learn and experience culture from each other, so that people of the two places can have a better understanding of the two countries. Today, Zhejiang brought their own cultural heritage and tourism resources to Los Angeles, I believe that today’s activity will help our American tour operators, travel agents and agencies learn more about Zhejiang, and bring more American tourists to go to Zhejiang, either for leisure or business.”

“Culture and tourism exchanges and cooperation between Zhejiang and the United States are frequent, and both sides are committed to mutual benefit and ongoing mutually successful partnerships,” Go continued. “This promotion will further promote the cultural and tourism exchanges between Zhejiang province and the United States, showing the profound history and culture of “Picturesque Zhejiang” and provide a snapshot of the booming development to the American people, and create a broad and good cooperation prospect for the development of culture and tourism between the two destinations.

For more information about Zhejiang’s culture, tourism and economics, please contact:Steven Ye /