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Beth Javens Takes Leadership Position in Florida


Media Contact: DP&A, Inc. / David Perry (415) 676-7007 /

Beth Javens Takes Leadership Position in Florida

Richmond California’s CVB director is taking a personal and professional leap beachside to Florida’s “Space Coast”.

11 August 2016 — Richmond, CA: Beth Javens, Executive Director of the Richmond CVB ( recently announced she would be relocating to be closer to family in Florida and will assume the Executive Director position with the Main Street community in Cocoa Beach home of world famous Ron Jons Surfing nearby Kennedy Center and Port Canaveral.

“I will always advocate for Richmond” said Javens who cited personal reasons as the major factor in the relocation decision. “This was very difficult decision. I want more people to get to know Richmond as I have. I will be leaving mentors, friends and students (interns) who I want to see succeed.”

“These will be big shoes to fill,” said Marsha Tomassi, Richmond CVB Board President. “Beth has not only grown our organization but also grown a special place in our hearts. Richmond is better for her leadership.”

While under her direction the organization guided an increase of the budget, created new web-based and social media platform programs and supporting collateral, expanded partnerships, coordinated travel familiarization for trade professionals, local partners and frontline hotel staff, hosted two conferences, established a tourism grant program and expanded the linked-learning internship program that began in 2011. Richmond CVB has worked with 8 interns from two local high schools over the last three years.

Main Street is not unfamiliar territory as Javens served the Cheyenne, Wyoming community and has worked as a professional in many travel-related organizations and efforts.

“Cocoa Beach has an abundance of tourism and visitor related activities which are all marketable in developing a Main Street program. This is a community and destination development assignment for Cocoa Beach Main Street”, said Javens.

Javens is proud to point out that Cape Canaveral, Port Canaveral and the “Space Coast” are an ecotourism destination and comprise the capital of surfing anchored by the Ron Jons Surf Shop home to surfing champion Kelly Slater and the world famous famous Heidi’s Jazz club.

Javens will assume the Executive Director position with Cocoa Beach in mid September. The search for Javens replacement will begin next month.