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Fisherman's Wharf San Francisco

Christine Maley-Grubl Named Executive Director of Fisherman’s Wharf Community Benefit District

Fisherman's Wharf San Francisco

Christine Maley-Grubl Named Executive Director of Fisherman’s Wharf Community Benefit District

17 January 2012, San Francisco, CA: The Fisherman’s Wharf Community Benefit District ( announces the appointment of Christine Maley-Grubl as the organization’s new Executive Director. In that role, she will oversee the administration of the CBD and work collaboratively with the Board and members to meet the goals of the CBD.

“I am very pleased to be joining the Fisherman’s Wharf Community Benefit District,” said Maley-Grubl,” and look forward to working with the local community to further enhance all the work that has already been accomplished, and prepare for large-scale events in San Francisco such as the America’s Cup.”

“We are excited and happy to have someone of Christine’s caliber and experience in transportation, marketing and collaboration with local businesses to work with us on all of the CBD’s programs and upcoming projects,” said FWCBD Board president David Berbey of Cioppino’s Restaurant.

Christine Maley-Grubl brings eighteen years of experience in non-profit management to the FWCBD. Since 2002, she served as executive director of the Peninsula Traffic Congestion Relief Alliance (the Alliance), a countrywide transportation demand management agency for San Mateo County. The Alliance’s mission is to reduce the number of single occupant vehicles traveling in, or through San Mateo County, to reduce vehicle emissions and improve air quality, working primarily with city and county government officials and employers in San Mateo County to provide commute alternatives such as public transit, shuttle buses, vanpools, carpools, and other options.

Prior to her position with the Alliance, she served as the member services manager for the San Francisco Convention & Visitors Bureau, and as vice president of operations for the San Mateo County Convention & Visitors Bureau. Christine started her career at the Hotel Council of San Francisco as Executive Assistant to the Executive Director when the organization was newly formed. She is a Certified Association Executive, a designation obtained through the American Society of Association Executives. Christine recently served on the Board of Directors for both the Burlingame and the San Bruno Chambers of Commerce. She earned an MBA in Marketing from Golden Gate University in San Francisco, and a Certificate in Nonprofit Organization Management from the U.S. Chamber of Commerce.

The Fisherman’s Wharf Community Benefit District was founded in November of 2005 by neighborhood business and property owners. The district is funded through an annual assessment for 15 years from the property owners. In May 2006, the FWCBD received 501(c)(3) status from the IRS, which allows the organization to apply for federal, state and locally funded grants, as well as to seek sponsorships from companies with a philanthropic division.

The Fisherman’s Wharf CBD serves businesses and residents in an area that extends from Van Ness Ave. to the Embarcadero, and from Bay Street to the Fisherman’s Wharf waterfront. In December of 2006 the Fisherman’s Wharf CBD formed the portside business-based Community Benefit District, which focuses on businesses and attractions along the waterfront, from the Hyde Street Pier to the Embarcadero and North Point Street. With the strength of both the land and portside CBD’s, the Wharf community develops marketing, security, urban planning, signage, and emergency preparedness programs for the district. The Community Benefit District has also served as a catalyst for unification of Fisherman’s Wharf constituents to support a positive change to their San Francisco neighborhood, one of the city’s top tourist attractions. As such, it works in close association with The Fisherman’s Wharf Merchants Association, an organization that for more than 60 years has represented members from businesses in the Wharf community.

The mission of the Fisherman’s Wharf Community Benefit District is to preserve and enhance its vast San Francisco waterfront landscape and multi-cultural heritage, while integrating modern efficiencies to enrich the experience of visitors from both near and far through: Market Research; Brand and Destination Marketing; Sidewalk Operations, Beautification and Order; Traffic and Urban Planning; and Emergency Preparedness.

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