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Fisherman's Wharf San Francisco


Fisherman's Wharf San Francisco


September 4, 2012, San Francisco, CA — The Fisherman’s Wharf Community Benefit District has rolled out a new website — now live at ( — for navigating San Francisco’s busy northern waterfront neighborhood during the Jefferson Street improvement project. Construction is slated to begin this fall on Jefferson Street between Hyde and Jones Streets. Undertaken through a private/public partnership between San Francisco City Planning, the Fisherman’s Wharf CBD and the city’s Department of Public Works, the improvements to the Jefferson Street public areas will make Fisherman’s Wharf more enjoyable and easily accessible for neighbors, visitors and local businesses in time for the America’s Cup in summer 2013.

“We are very excited that after six years we are on the cusp of making the plan for Jefferson Street a reality,” said Troy Campbell, Executive Director of the Fisherman’s Wharf CBD. “This new website, which was created by the FWCBD and will be jointly managed by ourselves and DPW through the construction process, is a testament to the ongoing private/public partnership for this project.”

The new website is designed to be an easy way for neighbors, visitors, businesses, and vendors to learn about the background of the project and to keep them informed during the construction process.

Visitors to will stay up-to-the-minute on the improvement plan, which addresses ease of accessibility for businesses, customers, fishermen and others who work in the neighborhood, and aims to create a better walking and biking environment for the Wharf area’s 40,000–75,000 daily visitors.

To sign up for alerts from the site, visitors to can select “Construction Alerts” in the top header, and once on that page will click the “Subscribe to blog” link located just under the main banner.

In addition to the new website, which will focus on the details of the construction, the Jefferson Street improvements can also be followed through the project’s Facebook and Twitter accounts —, or on Twitter at:

The Jefferson Street improvement plan focuses on six key elements:
* Pedestrian friendly streets and sidewalks
* Safe routes for bicycles
* A plan that is good for commerce
* Eases traffic congestion
* A plan that works well with transit
* Facilitates Parking

Since 2006, the San Francisco Planning Department has led an effort in coordination with the Fisherman’s Wharf CBD, local community organizations, and city-wide groups to explore improvements to the area. The planned improvements will provide safe routes for bicycles, including connecting the Bay Trail; pedestrian friendly streets and sidewalks, enhanced lighting, reduced traffic congestion, and a promenade experience for visitors and residents.

Learn more about the project and get ongoing updates at ABOUT THE FISHERMAN’S WHARF COMMUNITY BENEFIT DISTRICT The Fisherman’s Wharf Community Benefit District ( was founded in November of 2005 by the business and property owners of the popular San Francisco neighborhood. The district is funded through an annual assessment for 15 years from the property owners.

The purpose of the Fisherman’s Wharf Community Benefit District is to preserve and enhance its vast San Francisco waterfront landscape and multi-cultural heritage, while integrating modern efficiencies to enrich the experience of visitors from both near and far through: Market Research; Brand and Destination Marketing; Sidewalk Operations, Beautification and Order; Traffic and Urban Planning; and Emergency Preparedness.

For more information visit and