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GoGuide Teams with SF Pride to Produce First Event Parade App

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GoGuide Teams with SF Pride to Produce First Event Parade App

Gay Entrepreneurs partner with SF International Airport, KAYAK and Rainbow Honor Walk for Historic Tech Collaboration

Media Contacts:
David Perry / (415) 693-0583 /
Shane Mayer / (415) 297-2219 /

21 June 2012 — SAN FRANCISCO, CA: San Francisco Pride has teamed up with local, LGBT-founded start-up, GoGuide ( to produce the first app for San Francisco Pride, June 22 & 23, 2012 in San Francisco. The app is available in both the Apple iTunes and Android app markets by searching “sf pride goguide.”

“GoGuide is proud to present attendees with SF Pride’s first mobile app,” said Shane Mayer, Director of Sales and Marketing and a founder of GoGuide. “The app includes everything you need to know about SF Pride, including the schedule, maps and insider tips, all on your phone.”

SF Pride chose to work with GoGuide to produce this year’s app for a variety of reasons. Most critically, rather than costing Pride, GoGuide’s business model meant that GoGuide paid Pride through a share of app sponsorship dollars. This year’s app sponsors include KAYAK ( San Francisco Airport ( and The Rainbow Honor Walk (

“We could not be more excited to produce the first official app for SF Pride, the second largest event in all of California,” said Mayer. “We really appreciate Pride’s commitment to supporting a local LGBT run start-up and allowing us to make then a great app and new revenue.”

GoGuide is committed to helping Pride raise $10,000 through app sponsorship. App sponsors get the unique ability to reach Pride attendees through the app, where users will be looking for critical event information.

”We’re proud to pair the #1 travel app with Pride’s official app from GoGuide,” said Robert Birge, Chief Marketing Officer, KAYAK.

“We’re so grateful to GoGuide for helping us spread the word about our international design contest for the Walk,” said David Perry, Rainbow Honor Walk Board President. “This partnership is helping our historic landmark become a reality.”

About SF Pride:

The San Francisco Lesbian Gay Bisexual Transgender Pride Celebration Committee® is a 501(c)3 non-profit membership organization founded to produce the San Francisco Pride Celebration & Parade. SF Pride is dedicated to education, to the commemoration of LGBT heritage and to the celebration of LGBT culture and liberation.

A world leader in the Pride movement, SF Pride is also a grant-giving organization through our Community Partners Program. Since 1997, SF Pride has granted nearly $2 million dollars from proceeds of the Pride Celebration and Parade to local non-profit LGBT organizations and those organizations working on issues related to HIV/AIDS, cancer, homelessness, and animal welfare.

About GoGuide:

GoGuide was founded in 2012 by three gay entrepreneurs. GoGuide produces apps for events for low to no cost. Events make money by using GoGuide as their official app producer. Sponsors reach targeted demographics through app sponsorship and advertising.