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Hilton San Francisco Union Square WelcomesFour New Executive Team Members

Hilton San Francisco Union Square Welcomes
Four New Executive Team Members


David Perry For Hilton Union Square San Francisco/Parc 55
+1 415 676-7007 

Peter Hart Promoted to Complex General Manager
20 + years of experience in San Francisco Bay Area hotels and hospitality community now put to use at California’s largest hotel complex comprised of Hilton Union Square and Parc 55.

Brennan Foley Promoted to Complex Hotel Manager of the Hilton Union Square and Parc 55 Hilton
18 year career has included multiple roles with San Francisco’s hospitality and tourism community

Samir Roonwal as Executive Chef
Chef Roonwal brings more than 30 years of international and luxury gastronomic experience to Hilton Hotels & Resorts’ largest West Coast hotel.

Nick Graham-Wells Returns to San Francisco as
Complex Director of Marketing

22 years of marketing, branding, and operational expertise brought to bear as Hilton Union Square Approaches 60th Anniversary in 2024.

17 January 2024 – San Francisco, CA:  – Hilton San Francisco Union Square and Parc 55 – a Hilton Hotel, announces four new members of its executive leadership team: Peter Hart, promoted to Complex General Manager for Hilton and Parc55; Brennan Foley Complex Hotel Manager; Samir Roonwal as executive chef at Hilton and Nick Graham-Wells as Complex Director of Marketing.  

Chef Samir will oversee culinary operations for the property’s 130,000 square feet of meeting and event space as well as its four food and beverage outlets, including Poached, The Lobby Bar, Herb’n Kitchen, and Cityscape Lounge: San Francisco’s highest sky bar perched on the 46th floor with 360-degree views of San Francisco.   

Graham-Wells, a San Francisco “Hilton Veteran”, returns to the City in which worked for seven years, immediately charged with readying the historic complex for the holidays and its 60th anniversary in 2024.

“Having long been a part of San Francisco’s Hilton family, it is truly a privilege to now lead this incredible team,” said Hart. “As we prepare to celebrate six decades of iconic service to San Francisco, I couldn’t be more proud of our team, and our city.”

In this new position, Peter will be responsible for overseeing the operations of the Hilton San Francisco Union Square, which has 1,900 rooms and over 150,000 square feet of meeting space, as well as the Parc 55, which has more than 1,000 rooms and over 30,000 square feet of meeting space. Peter brings with him a wealth of industry experience, having held important roles in various hotels across the Bay Area since joining Hilton in 2003. In his most recent position as complex hotel manager at the San Francisco hotels, Peter demonstrated his ability to achieve positive outcomes, enhance the guest experience, and maintain high levels of Team Member satisfaction.  Peter holds a Bachelor of Science degree in Business and Economics from the University of California, Santa Barbara.

“Please join me in welcoming Brennan Foley on his new role as Complex Hotel Manager of the Hilton Union Square and Parc 55 Hilton, capping 18 years of  hospitality leadership,” said Hart. “Brennan has done an excellent job driving results, elevating the guest experience, and providing guidance for team members. I look forward to many more accomplishments to come in 2024.”

Prior to his new position, Brennan held various leadership roles at the Westin Market Street before rejoining Hilton in 2015.  He was the Assistant Director of Housekeeping at Parc 55 and quickly moved into a Director of Rooms capacity.  After a few years, Brennan transferred across Mason Street to lead the Rooms Division at Hilton Union Square.  Returning after the pandemic closures, Brennan was instrumental in reopening the Parc 55 in 2022.  Since, he has supported the Parc 55 team in his role as Director of Operations.  

“Also, I am thrilled to welcome our new Executive Chef Samir Roonwal to San Francisco,” said Hart. “With over 30 years of accomplished experience and a remarkable track record of opening hotels and restaurants worldwide, his expertise is a true asset to our Food and Beverage team. Samir’s international experience and collaboration with renowned chefs have shaped a unique cooking style that embraces diverse cuisines and cultural backgrounds. His ability to set and lead market trends is evident in his history of improving revenues and guest satisfaction. We are confident that Samir’s hands-on approach and commitment to quality will elevate our dining experiences and bring fresh creativity to our menus. We look forward to a successful journey together in delivering exceptional cuisine and service.”

Roonwal has led the Culinary and Food and Beverage operations for numerous luxury and full-service brands. He has reimagined concepts and executed activations in iconic properties across Asia, the Middle East, Canada, and the USA. With a tenure of over 30 years in the industry, Samir brings a proven track record of delivering success across all facets of food and beverage including operations, customer satisfaction, strategic expansion, and marketing. 

“My goal is to ensure that the departing guests leave with a great and unique impression of their stay, including the food, whether a la carte or from one of our large-scale events,” says Samir with a smile noting that his creations will “speak” about his own travel experiences. “San Francisco truly is a celebration of cuisines from all over the globe, making it truly one of the world’s great food towns. I hope to share with all our guests an authentic taste of the authentic influences of San Francisco and beyond.”

Returning to San Francisco where he worked for seven years is new Director of Marketing for the Hilton Union Square and Parc55 complex, Nick Graham-Wells. A born story teller, Graham-Wells brings over 22 years of marketing, branding, and operational expertise to the role. 

“We are so excited to have Nick join the team.” Said Cindy Ramesh, Director of Sales and Marketing.  “We already worked closely with Nick in his previous role where he consulted on and guided many of our marketing strategies.  We’ve seen the amazing work he’s done with hotels all across the continent, now we’re so happy to have him all to ourselves!” 

Most recently Nick spent four years as a leader on the Americas Marketing team at Hilton where he supported full-service and luxury hotels all across the Americas.  He specialized in branding activations, strategic storytelling, content creation, and growth marketing. 

My passion is about bringing special hotel experiences to life. both online and on property, for guests, meeting planners, and team members,” says Graham-Wells. “San Francisco has always been a city that’s close to my heart so it’s a joy to return, and to help shine a light on all the incredible opportunities, experiences, and events you can’t find anywhere else.  I’m incredibly optimistic for the future of our city.  Our hotels will be a big part of that story.”

“I’m especially looking forward to unveiling new experiences for the 60th anniversary of the Hilton San Francisco Union Square in 2024,” he says. “In a competitive and ever-morphing hospitality industry, where guests expect and demand the best, celebrating such a milestone is an opportunity to look back, and forward. I can’t wait.”    

For reservations, visit Hilton San Francisco Union Square or call +1 415-771-1400. Read more about Hilton Hotels & Resorts at and

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About Hilton San Francisco Union Square

A bustling convention hotel minutes from San Francisco’s Union Square and Moscone Convention Center, Hilton San Francisco Union Square is the premier meetings & events hotel in San Francisco. The hotel is the largest on the West Coast and is widely considered an industry leader for its inventive catering and customized event offerings. Property highlights include Cityscape Lounge, a sky bar located on the 46th floor; a heated outdoor pool and whirlpool, and a large fitness center. Dozens of unique rooms and suite types are available, including skyline view rooms and rooms with balconies facing the downtown skyline.  

About Hilton Hotels & Resorts

For over a century, Hilton Hotels & Resorts has set the benchmark for hospitality around the world, providing new product innovations and services to meet guests’ evolving needs. With more than 575 hotels across six continents, Hilton Hotels & Resorts properties are located in the world’s most sought-after destinations for guests who know that where they stay matters. Experience a positive stay at Hilton Hotels & Resorts by booking at or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about the brand at, and follow Hilton Hotels & Resorts on Facebook, Twitter and Instagram.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,600 properties and more than 1 million rooms, in 119 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on the 2020 World’s Best Workplaces list, and was named the 2020 Global Industry Leader on the Dow Jones Sustainability Indices. Through the award-winning guest loyalty program Hilton Honors, the more than 118 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit for more information, and connect with Hilton on FacebookTwitterLinkedInInstagram and YouTube