Kilroy Realty Uses Creative Visualization Strategies to Market Brand and Portfolio
Media Contact: David Perry (415) 676-7007 / firstname.lastname@example.org
Kilroy Realty Uses Creative Visualization Strategies to Market Brand and Portfolio.
New Content on Media Wall at 100 First Street Takes Viewers
Onto San Francisco Bay with the US Sailing Team.
8 November 2019 – San Francisco: This week, Kilroy Realty unveils a progressive new visual on the Okta Media Wall at 100 First Street’s lobby in San Francisco. This larger-than-life feature showcases world-class athletes, bringing the public as close as possible to the US Sailing Team without getting wet.
“Kilroy’s new content on the Okta Media Wall at 100 First uniquely showcases our brand and our partnership with the US Sailing Team,” says John Kilroy, Kilroy’s Chairman and CEO, noting that the video loops throughout the day, Monday through Friday during high-volume times. “The content is artistic, beautiful, and one-of-a-kind. Kilroy is committed to delivering innovative strategies that elevate social spaces, amplify our brand, and create immersive digital experiences within our properties.”
The Okta Media Wall at 100 First is one of three such large-scale media installations within Kilroy’s San Francisco portfolio. The others are located at 350 Mission, which showcases public art, and Kilroy’s Innovation Center used to market their pipeline development projects, including the San Francisco Flower Mart and Kilroy Oyster Point. Large-format media walls are an example of how Kilroy uses technology and state-of-the-art visualization to market their brand and portfolio.
Kilroy’s media wall at the Kilroy Innovation Center allows viewers to virtually step into the future properties without the use of VR equipment. It is set up to visualize spaces at a 1-to-1 scale. The wall’s stats are impressive:
- 35’5” wide by 15’9” tall
- 2.5-millimeter pixel pitch (very tight resolution for a display of this magnitude)
- 8.3 million pixels
- Over 4K resolution
- Multi-zone audio system with 5.1 surround sound
- Curved at 90 degrees for inclusive, immersive viewer experience
“The scale and complexities of our projects are ever-growing,” Kilroy continues. “To communicate the true experience of our developments requires a multitude of touch-points. We integrate cutting-edge technologies, such as our media walls, as a way to showcase our project’s programming through virtual experiences.”
“Thoughtful and awe-inspiring content curation for these large media walls is incredibly important to capture people’s imaginations,” Erik Altman of Zoetic, co-owner of the creative agency commissioned by Kilroy to produce the public video for the Okta Media Wall at 100 First. “Content at this scale works best when slowed down, almost stopping time. It’s meant to feel surreal. These pieces are powerful branding opportunities.”
Photos of the 350 Mission and Kilroy Innovation Center: https://www.dropbox.com/sh/5awyh3y7cz0v7qg/AABrfYpcoWFvod3m5uveRCeua?dl=0
About Kilroy Realty Corporation (KRC), Kilroy Realty Corporation (KRC), a publicly traded real estate investment trust and member of the S&P MidCap 400 Index, is one of the West Coast’s premier landlords. The company has over 70 years of experience developing, acquiring and managing office and mixed-use real estate assets. The company provides physical work environments that foster creativity and productivity and serves a broad roster of dynamic, innovation-driven tenants, including technology, entertainment, digital media and health care companies.
At September 30, 2019, the company’s stabilized portfolio totaled approximately 13.3 million square feet of office space located in the coastal regions of Los Angeles, San Diego, the San Francisco Bay Area and Greater Seattle and 200 residential units located in the Hollywood submarket of Los Angeles. The stabilized portfolio was 92.1% occupied and 97.3% leased. In addition, KRC had six projects totaling approximately 2.3 million square feet of office and life science space that were 63% leased and 564 residential units under construction. KRC also completed 237 residential units, with a third of the units leased, and had two projects in the tenant improvement phase, The Exchange on 16th, totaling approximately 750,000 square feet, with the office space fully leased to Dropbox, and 96,000 square feet of retail at One Paseo, which was 100% leased.
The company’s commitment and leadership position in sustainability has been recognized by various industry groups across the world. In September 2019, the company was recognized by GRESB as the sustainability leader in the Americas across all asset classes for the fifth time. Other sustainability accolades include NAREIT’s Leader in the Light award for the past five years and the EPA’s highest honor of ENERGY STAR Partner of the Year Sustained Excellence award for the past four years. The company is listed in the Dow Jones Sustainability World Index. At the end of the third quarter, the company’s stabilized portfolio was 61% LEED certified and 72% of eligible properties were ENERGY STAR certified. More information is available at http://www.kilroyrealty.com.