Skip to main content

Richmond CVB’s Beth Javens Honored


Media Contact: DP&A, Inc. / David Perry (415) 676-7007 /

Richmond CVB’s Beth Javens Honored for “Historic Preservation Efforts”

Award Given May 25th at City Council Chambers

27 May 2016 — Richmond, CA: Beth Javens, Executive Director at Richmond Convention and Visitors Bureau ( was honored this week for her efforts, and that of the CVB to celebrate Richmond’s unique WWII “homefront heritage.”

“Richmond is poised for the present and a big part of that effort lies in the unique history of our city” said Javens whose efforts to uplift Richmond’s cultural heritage were lauded at Wednesday evening’s event. “Historic preservation and a celebration of our heritage are pillars of our efforts to promote Richmond as a unique tourism destination.”

Granted by the City of Richmond Historic Preservation Commission, the award was jointly received with the City of Richmond, the Rosie the Riveter Trust, The Spirit of ’45, and The Rosie the Riveter/WWII/Home Front National Historical Park, for sponsoring and planning the August 14, 2015 Rosie Rally commemorating the 70th anniversary of the end of WWII. The event, planned within six weeks, attracted 1,084 women dressed as the WWII Rosie icon and tentatively broke the Guiness Book world record for the most Rosies gathered in one place at one time since World War II. The record was later broken by Ypsilanti, Michigan.

The City of Richmond will attempt to retrieve that record with another Rosie Rally and accompanying Homefront Festival on Saturday, August 13, 2016 at the Craneway Pavilion. The RCVB is again an event sponsor. For more information visit

While other California and Bay Area cities have long-established tourism mechanisms, in the last few years, Richmond has come into its own as a leisure destination according to Javens. She notes that Richmond’s history, especially its WWII connection and Rosie the Riveter Memorial are a major component of her efforts.

“Richmond has so much to offer,” said Javens, noting that the city has dozens of public parks, the historic Rosie the Riveter /WWII Home Front National Historical Park, 32 miles of waterfront (more than any other locality in the region), the Richmond Bay Trail and coming in 2018, a long-awaited ferry which will connect Richmond to San Francisco and the rest of the Bay Area. “All of these are part and parcel of what is causing people, especially Bay Area locals looking for weekend get-a-aways, to take a look at Richmond.”

Established as a 501c-6 tourism business improvement district established in 2004, the Richmond Convention and Visitors Bureau is the destination marketing organization for the City of Richmond, California.