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San Francisco Travel and the Hotel Council of SF Announce Partnership

Maddy RyanSF Travel Media       David PerryHotel Council Media        

San Francisco Travel and the Hotel Council of SF Announce Partnership to Host Inaugural Visitor Impact Summit August 17th

The summit will bring together industry leaders to deliver an update on the state of tourism in SFand examine what’s next for the industry

2 August 2023 — San Francisco: For the first time, the San Francisco Travel Association, the official destination marketing organization for the City and County of San Francisco, and the Hotel Council of San Francisco will come together to host the Visitor Impact Summit 2023, a conference that will explore the trends, challenges and opportunities in the tourism and hospitality industry.

Taking place on August 17, and presented by Expedia at the Fairmont San Francisco, the summit will feature presentations and breakout sessions led by industry leaders, including executives from San Francisco Travel, the Hotel Council, Visit California and San FranciscoInternational Airport. The event will also feature keynote speaker Chris Larsen, co-founder and Executive Chairman of SF-based fintech company Ripple, to provide insights on improving business travel to the city. 

As San Francisco’s tourism industry continues its path to recovery, the summit will provide an update on the industry’s performance, including the latest visitor and economic impact data, as well as examine new strategies and technologies the industry can adapt to enhance the visitor experience. 

“Tourism is a vital part of San Francisco’s economy, and the summit gives us an opportunity to take a holistic look at the state of our industry” said Joe D’Alessandro, President & CEO of San Francisco Travel. “We are proud to work with the Hotel Council of San Francisco on this event and look forward to bringing together industry leaders to share ideas on how we can continue to position our city as a leading travel destination.”  

The Visitor Impact Summit is made possible with support from sponsors including the Fairmont San Francisco; J.P. Morgan Wealth Management; Miles Partnership; Encore; Headshots and the San Francisco Business Times.

“We are excited to partner with SF Travel to host the Visitor Impact Summit 2023, which will be a valuable opportunity for our members and stakeholders to learn from the experts and network with their peers,” said Alex Bastian, President & CEO of the Hotel Council of San Francisco. “At this crucial pivot point in San Francisco, this event is especially important as we recover from the unprecedented challenges of the COVID-19 pandemic and prepare for the future of tourism and hospitality in San Francisco. We believe that by collaborating with SF Travel and other industry partners, we can create a more resilient, sustainable and inclusive visitor economy that benefits everyone.”

For more information on The Visitor Impact Summit 2023 and to register to attend, visit the event page here


The San Francisco Travel Association is the official destination marketing organization for the City and County of San Francisco. The city is one of the top tourism and meetings destinations in the U.S. and received 21.9 million visitors in 2022. Total tourism spending in 2022 exceeded $7.7 billion. The tourism industry is the largest generator of outside revenue into San Francisco’s economy and supports over 53,000 jobs.

For information on reservations, activities and more in San Francisco, visit

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The Hotel Council of San Francisco is a non-profit membership-based organization advocating for the economic and social vitality of the hospitality industry in San Francisco. Their membership roster includes over 200 hotels, allied members, and partner organizations. The Hotel Council is dedicated to protecting the San Francisco hospitality industry and connecting its members to support the growth and success of the industry.

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