Fisherman's Wharf San Francisco

Troy Campbell Named Executive Director of Fisherman’s Wharf Community Benefit District

Fisherman's Wharf San Francisco

Troy Campbell Named Executive Director of Fisherman’s Wharf Community Benefit District

www.visitfishermanswharf.com

1 May 2012, San Francisco, CA: The Fisherman’s Wharf Community Benefit District (www.visitfishermanswharf.com) announces the appointment of Troy Campbell as the organization’s new Executive Director. In that role, he will oversee the administration of the CBD and work collaboratively with the Board and members to meet the goals of the CBD.

“I am extremely honored that the Board of Directors has entrusted me to help them reach their goals, protect their interests and represent an area so important to the economy of San Francisco,” said Campbell, “Especially with the upcoming Golden Gate Bridge 75th commemorations, Fleet Week, the Port’s 150th anniversary and, of course, America’s Cup, more than ever Fisherman’s Wharf is at the very center of San Francisco’s business community.”

“Troy has been an invaluable part of the Fisherman’s Wharf family for several years,” said FWCBD Board president David Berbey of Cioppino’s Restaurant. “We are delighted to have watched him rise through the ranks and now take on a full leadership position.”

As manager of the Fisherman’s Wharf CBD for the last two years, Campbell helped run the organization, plan its marketing and public relations strategies, oversee community relations and established the CBD’s robust Internet and social media presence. Prior to his work with the CBD, Campbell worked in the tourism industry, with other non-profits, ran his own freelance company, worked as a Park Ranger for the National Park Service and has a background in law enforcement as well.

The Fisherman’s Wharf Community Benefit District was founded in November of 2005 by neighborhood business and property owners. The district is funded through an annual assessment for 15 years from the property owners. In May 2006, the FWCBD received 501(c)(3) status from the IRS, which allows the organization to apply for federal, state and locally funded grants, as well as to seek sponsorships from companies with a philanthropic division.

The Fisherman’s Wharf CBD serves businesses and residents in an area that extends from Van Ness Ave. to the Embarcadero and from Bay Street to the Fisherman’s Wharf waterfront. In December of 2006 the Fisherman’s Wharf CBD formed the portside business-based Community Benefit District, which focuses on businesses and attractions along the waterfront, from the Hyde Street Pier to the Embarcadero and North Point Street. With the strength of both the land and portside CBD’s, the Wharf community develops marketing, security, urban planning, signage, and emergency preparedness programs for the district. The Community Benefit District has also served as a catalyst for unification of Fisherman’s Wharf constituents to support a positive change to their San Francisco neighborhood, one of the city’s top tourist attractions. As such, it works in close association with The Fisherman’s Wharf Merchants Association, an organization that for more than 60 years has represented members from businesses in the Wharf community.

The mission of the Fisherman’s Wharf Community Benefit District is to preserve and enhance its vast San Francisco waterfront landscape and multi-cultural heritage, while integrating modern efficiencies to enrich the experience of visitors from both near and far through: Market Research; Brand and Destination Marketing; Sidewalk Operations, Beautification and Order; Traffic and Urban Planning; and Emergency Preparedness.

For more information visit www.visitfishermanswharf.com