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Union Square Blooming Take Place March 27 – May 27

Media contact: David Perry & Associates, Inc. / David Perry / (415) 676-7007 /    

“Union Square in Bloom” At the Center of Mayor Breed’s Downtown
 “Welcome Back to SF” Recovery Plan to Enliven
Iconic Downtown San Francisco Venues 

Union Square Blooming Take Place March 27 – May 27

14 March 2022 – San Francisco, CA:  If you plant it, they will come. That is the concept behind Union Square in Bloom, in which the entire Union Square district bursts forth in colorful floral displays to welcome residents, workers and visitors to the heart of San Francisco. BloomSF is part of Mayor Breed’s Downtown Recovery Plan and “Welcome Back to SF” program kicking off today. As part of the initiative, #BloomSF, a number of San Francisco’s iconic destinations, including Union Square ( will offer coordinated, week-long programming March 27 through April 2 to welcome workers and visitors back downtown. The greater “San Francisco in Bloom” programming will include concerts, a wine walk, stand-up comedy, a silent disco, arts & crafts, food trucks, outdoor fitness classes and more. Additionally, floral art installations will be placed around Downtown. The multi-venue programming and installations are designed to allow visitors the ability to experience different events while appealing to a variety of tastes and interests.  For more information on the citywide program and the full schedule of event go online to 

Following this kickoff event, Union Square Alliance will announce Union Square in Bloom. Every week beginning March 27, a new part of the Union Square district will be planted with flowers culminating on May 27 with the entire area fully in bloom. Union Square is looking forward to creating an annual tradition of blooms in Spring.

“Union Square has a rich history and tradition with flowers,” said Marisa Rodriguez, Executive Director for the Union Square Alliance, noting that Macy’s has hosted a flower show in the Square since 1964.  “For decades, flowers, particularly daffodils, were handed out to visitors walking through Maiden Lane. And just this past weekend, with the return of Flower Bulb Day, over 10,000 people came to the Square to take home free tulips. It was easily the largest gathering in Union Square since before the onset of the pandemic.”

Along with Union Square, other venues taking part in the #BloomSF effort include The Ferry Building, Embarcadero Center, Salesforce Plaza and Salesforce Transit Center and Park, Westfield Mall and The Crossing, the City’s newest outdoor community activation, in offering food, beverages, entertainment and activities during the week.

Every two weeks starting March 27, public areas, storefronts, restaurants and retail outlets will join together to “Grow the Square” with colorful and creative floral displays with culmination of the whole district “In Bloom” by May 27.  In addition, every Saturday, 1pm – 5pm, The Union Square Alliance presents a free outdoor music series in the Square 

About the Union Square Alliance:
The Union Square Alliance serves members and creates a high-quality visitor experience by managing and activating public spaces, attracting new investment, and advocating for the District’s future success. Union Square is the vibrant heart of San Francisco and an international destination where visitors come to enjoy exceptional retail experiences, luxury hotels, world-class cultural institutions, and great public spaces found only in the City by the Bay.  A lively 27-block community surrounding Union Square Park in the heart of San Francisco makes up the Union Square Alliance. It is generally bordered on the north by Bush Street, on the east by Kearny Street, on the south by Market Street and on the west Taylor Street. For more information on the Alliance, go to 

BloomSF is a multi-day re-opening celebration of San Francisco consisting of a series of special events and programming running Sunday, March 27 through Saturday, April 2 at some of the city’s most visible and iconic locations including, Embarcadero Center, Ferry Building, Salesforce Plaza, Salesforce Transit Center and Park, The Crossing at East Cut, Union Square and Westfield San Francisco Centre. Offerings will include music, entertainment, activities, specialty food & beverages, outdoor fitness classes, floral art instillations and more.  BloomSF is in partnership with Mayor London Breed’s Downtown Recovery Plan and “Welcome Back to SF” campaign to expedite a swift citywide revival and ensure a robust and welcome return of workers, locals, and visitors to downtown San Francisco and beyond.  #BloomSF