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Memories of The Castro

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18 May 2026: My first visit to The Castro Theatre was in 1986. Over the intervening four decades I have attended countless events here. As I approach my 65th birthday, having worked on its glorious $41 million renovation and restoration by Another Planet Entertainment is one of the great joys and career highlights of my life. 

Today, I’m hosting KRON 4 TV here as they film Pride Month interviews, and later I will lead a tour for colleagues and fellow board members with the San Francisco Chamber of Commerce.

As I entered this morning, like so many times before, I was awash in a mix of emotions: awe and laughter.

The awe: looking at that fabulous proscenium, chandelier and ceiling. The laughter: this sign from last night’s performance by Santigold – an incredible performer plagued by a severe allergy to nuts. Of course, I think the sign clearly could have a subhead in small type reading “except in the audience or onstage.” 🙂 — David Perry

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Bay to Breakers Survey Money2

Bay to Breakers Marks Biggest Year in More Than a Decade

Media Contact: David Perry & Associates, Inc. / David Perry (415) 676-7007 news@davidperry.com

Bay to Breakers Marks Biggest Year in More Than a Decade

More than 30,000 registered participants run, walk and celebrate across San Francisco, capped by an epic Golden Gate Park festival drawing 30,000 revelers

17 May 2026 – San Francisco, CA: Bay to Breakers roared across San Francisco today with its biggest field in more than a decade, drawing more than 30,000 registered participants for the city’s legendary 12K celebration of cardio, costumes, chaos and community. Leading off the festive pack of runners was San Francisco Mayor Daniel Lurie alongside Gerd Rosenblatt, 92 years young.

From the start line near the Embarcadero to the finish inside Golden Gate Park, the 2026 running of Bay to Breakers delivered everything that has made the race a San Francisco institution since 1912: elite competition, corporate teams, families, first-time runners, longtime devotees, outrageous costumes, neighborhood energy and the unmistakable spirit of only-in-San-Francisco joy.

“Today proved once again why Bay to Breakers is more than a race — it is San Francisco at full volume,” said Phyllis Blanchard, Bay to Breakers / Motiv Sports. “To welcome more than 30,000 registered participants — our largest field in over a decade — and see the city turn out from the Bay to Golden Gate Park was extraordinary.”

Photo Credit: RWB Multimedia / Motiv Sports
(Video of Bay to Breakers Start)
https://drive.google.com/file/d/1L0hLmoOwDFA8cxTx3KlRqbLbCS6AeJeX/view?usp=drivesdk 

Official 12K results showed Nolan Hosbein, 22, winning the men’s overall title in 37:16; Tamara Jewett, 36, winning the women’s overall title in 40:46; and David Elk, 29, winning the nonbinary division in 41:47. The official Brooksee results page shows Hosbein first overall in the 12K at 37:16 and Jewett first female at 40:46; the nonbinary result is reflected in current race-day reporting of the official results.

In the 15K Breakers Bonus, which added three more kilometers for runners who wanted to keep the challenge going, Timothy Liu, 22, of San Francisco, won the men’s overall title in 54:44; Bella Bueno, 23, of Larkspur, won the women’s overall title in 1:04:35; and Miguel Mercado, 37, of San Bruno, won the nonbinary division in 1:18:21, according to the official Brooksee 15K awards page.

Photo Credit: Motiv Sports

Following the race, Golden Gate Park became the scene of an epic post-run party and festival that drew an estimated 30,000 revelers for live entertainment, sponsor activations, music, food, costumes, photos, reunions and the kind of civic celebration that only Bay to Breakers can deliver. Participants and spectators filled the park in a colorful, high-energy finale that transformed the finish experience into a full-scale San Francisco festival.

SurveyMonkey, Bay to Breakers’ Official Curiosity Partner, was also on hand as part of the event’s expanded participant-experience efforts, helping gather real-time insights from runners, media, sponsors and stakeholders throughout race weekend. The partnership was announced earlier this month as a new way to capture participant, media and stakeholder feedback during race weekend.

“Bay to Breakers is iconic because it belongs to everyone who shows up — runners, walkers, families, fans, sponsors, volunteers and the city itself,” said Eric Johnson, CEO of SurveyMonkey. “Seeing more than 30,000 people take part this year, and then watching that energy carry into Golden Gate Park, shows the power of listening to participants and continuing to improve an event people already love.”

Blanchard noted that the combination of a larger field, a new finish experience and an expanded festival footprint marked an important milestone for the future of the event.

“This year was a turning point,” said Blanchard. “The energy, the participation and the Golden Gate Park celebration all point to a bright future for Bay to Breakers. We are honoring the race’s incredible history while building the next chapter — one that is bigger, more inclusive, more festive and more connected to the city than ever.”

Since 1912, Bay to Breakers has been a defining part of San Francisco’s civic and cultural identity. Known for its cross-city course, festive atmosphere, creative costumes, elite competition and unmatched community energy, the race continues to attract participants from across the Bay Area and around the world.

About Bay to Breakers:
Bay to Breakers is San Francisco’s world-famous footrace, a one-of-a-kind 12K celebration that has been part of the city’s fabric since 1912. Known for its iconic cross-city course, inclusive spirit, creative costumes, elite competition and unforgettable community energy, Bay to Breakers welcomes runners, walkers, corporate teams, families and fans from across the Bay Area and around the world. For more information, visit BaytoBreakers.com.

About SurveyMonkey:
SurveyMonkey is the world’s most popular platform for surveys and forms, built for business and loved by users. We combine powerful capabilities with intuitive design, effectively serving every use case, from customer experience to employee engagement, market research to payment and registration forms. With built-in research expertise and AI-powered technology, SurveyMonkey helps teams gather insights and information that inspire better decisions, create experiences people love and drive business growth. Discover how at surveymonkey.com.

About Motiv Sports:
Motiv Sports is a leading producer of active lifestyle events across the United States, creating memorable race experiences that connect participants, communities and brand partners through running, celebration and endurance. Its portfolio includes some of the country’s most distinctive endurance events, including Bay to Breakers and Surf City Marathon.

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Bay to Breakers Media Advisory

media contact:  David Perry / (415) 676-7007 / news@davidperry.com

 
MEDIA ADVISORY / COVERAGE REQUEST

SUNDAY, MAY 17: 5am – 8am: Interview opportunities with Race principals and sponsors from SurveyMonkey, BioFreeze, Waymo, Motiv Sports, and SilverBack.  The media tent will be located at the northeast corner of Fremont and Howard Street (next to the old “Town Hall” / 542 Howard Street). Press should enter from Mission Street at Fremont. FREE coffee service for members of the press will be provided by BrewBird: Interview opps in media tent


Sunday Bay to Breakers
Some 20,000 participants, many in costumes, are expected to take part in Bay Area’s most historic and beloved events on Sunday; Residents are advised to plan and expect delays; alternate routes are available; more information at
www.BaytoBreakers.com


WHAT:
The 115th running of the iconic Bay to Breakers road race returns this Sunday. City of San Francisco residents and visitors can expect road closures and delays on Sunday from the waterfront from the San Francisco Bay in downtown all the way to Ocean Beach. The streets will reopen on a rolling basis as soon as the last participant has passed and all course support materials have been removed.

WHEN:
Sunday, May 17
6:00 am – Citywide Road Closures begin
8:00 am – Official Race Start Time
2:00 pm – Majority of Course Reopens

WHERE:
Start: Main and Howard St.
Finish: 21291 Pacific Coast Highway
San Francisco, California

MORE:
Bay to Breakers features a challenging USA Track and Field-certified 12-K (7.46 miles) course.  Starting at the base of the San Francisco Bay, the course rises steeply along the City’s famous Hayes Street Hill.  Around the 2.5-mile mark runners climb an 11.15 percent grade between Fillmore and Steiner streets, bringing them to the highest point in the race, approximately 215 feet above sea level. The remainder of the course gradually flows alongside the Panhandle and through Golden Gate Park and ends at the Pacific Ocean.

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Braille Institute Breaks Ground on New 5,200-Square-Foot Coachella Valley Center in Rancho Mirage

media contact:  David Perry & Associates, Inc, David Perry
(415) 676-7007 / news@davidperry.com   

Braille Institute Breaks Ground on New 5,200-Square-Foot
Coachella Valley Center in Rancho Mirage

www.brailleinstitute.org

New facility will expand free, life-changing services for Coachella Valley residents living with macular degeneration, glaucoma, diabetic retinopathy, and other forms of vision loss

15 May 2026, Rancho Mirage, CA: On Wednesday, May 6, the Braille Institute of America officially broke ground on its new 5,200-square-foot Coachella Valley Center in Rancho Mirage, marking a major milestone in the organization’s more than century-long mission to help people with vision loss live with independence, confidence, and connection.

The ceremony took place at the future home of Braille Institute Coachella Valley, 42525 Rancho Mirage Lane, and brought together civic leaders, donors, supporters, staff, volunteers, students, and members of the Braille Institute community. The new center is expected to open in November 2026.

“Rancho Mirage is a community where people come to live — not just longer, but better,” said Rancho Mirage Mayor Lynn Mallotto, noting the importance of local support systems as the region’s population continues to age. “Today, nearly one in four residents in the Coachella Valley is over the age of 65, and that number continues to grow. With that growth comes responsibility. Thousands of our neighbors, friends, and family members are already living with vision loss, and many more will need sustainable support systems in the years ahead. We are proud to welcome this investment into Rancho Mirage,” she added, “and we look forward to the impact it will have on our community for years to come.”

The Braille Institute has served the Coachella Valley since 1973, when it opened its first local center in nearby Palm Desert. Over the past five decades, the organization has helped thousands of area residents through low vision assessments, orientation and mobility training, assistive technology instruction, independent living classes, and other free services. Last year alone, nearly 450 people in the region participated in Braille Institute programs — a number the organization says represents only a fraction of the need.

“This new center comes at a critical moment,” said Dimitri Kales, CEO of Braille Institute of America. “The Coachella Valley has one of the fastest-growing senior populations in California. As that population grows, so does the prevalence of age-related vision loss — from macular degeneration to glaucoma and diabetic retinopathy.”

Kales said the Rancho Mirage facility will play an important role in Braille Institute’s five-year strategic plan, Mission Magnified, which aims to serve 200,000 people annually by 2030.

“This is more than a building,” said Kales. “It’s a place where independence is rebuilt. We imagine this new center enriching lives by providing confidence, skills, and connection. It will serve as a low vision hub for the entire region — a place where people can receive practical support, hands-on training, and the reassurance that they are not alone.”

The new center will include a Low Vision Treatment Room, Discovery Lab for assistive technology, adaptive Teaching Kitchen, classroom and community room, social work and counseling services, outdoor Orientation and Mobility Path, garden, and guide-dog area. All services will continue to be provided free of charge.

A highlight of the ceremony was the personal testimony of Braille Institute student and volunteer Stella Espinosa, who spoke about rebuilding her independence after experiencing vision loss from glaucoma.

“My journey with vision loss didn’t begin with an accident,” said Espinosa. “It came gradually, in the middle of everyday life. It took me many attempts to build the courage to enter the Braille Institute building. I had all the excuses and fears you can imagine a mom raising kids has. But what I found at Braille Institute was something I didn’t expect: the tools, the confidence, and the support to keep moving forward.”

Espinosa, who was a single mother working in a local medical office when her vision began to deteriorate, said Braille Institute helped her regain confidence and purpose.

“That sense of purpose is what drives me to give back to others,” she said. “Braille Institute gave me hope through daily living tips, resources, and support. I’m so excited about this new center, and I’m already planning how I’ll get here on my own.”

Kales introduced Espinosa as an example of the human impact behind the new facility.

“The true impact of this work is best understood through the people we serve,” said Kales. “Stella turned to Braille Institute to rebuild her confidence and independence, and today she continues to give back to others on that same journey as one of our treasured volunteers.”

Of all the regions Braille Institute serves, the Coachella Valley has the highest percentage of low vision clients. Nearly one-quarter of the region’s population is 65 or older, an age group more likely to develop vision loss due to macular degeneration, diabetic retinopathy, glaucoma, and other conditions.

Only about 10 percent of Braille Institute’s clients are fully blind; the vast majority live with some degree of usable vision. Because most vision loss is progressive rather than sudden, early intervention and ongoing support can make an enormous difference — helping individuals adapt safely and confidently to changes in their sight.

The Rancho Mirage center will serve as a regional hub for residents across the Coachella Valley and surrounding communities. The facility is designed to provide both practical training and emotional support, helping clients maintain independence while reducing isolation.

Planned features and services include:

Low Vision Treatment Room — Certified occupational therapists will provide personalized low vision assessments and rehabilitation, paired with emotional support and connection through newcomer groups. Specialists will help individuals maximize remaining vision using digital magnifiers, enhanced lighting, contrast techniques, and other adaptive strategies.

Discovery Lab — Expert staff will train clients on the latest assistive technologies, including smartphone apps, digital magnifiers, computer tools, and devices that support independent living.

Teaching Kitchen — An adaptive kitchen where trained specialists will provide instruction on preparing and cooking food safely, and organizing a kitchen for people with low or no vision.

Lobby and Conference/Community Room — A welcoming entryway and spacious community room will host support groups, presentations, workshops, staff training, youth activities, and community events.

Classroom — A dedicated classroom will offer courses throughout the year focused on daily living, technology, safe movement, and skills that can be put into practice immediately.

Social Work Services and Counseling — In-person and group counseling will help clients and families navigate the emotional challenges of vision loss.

Orientation and Mobility Path — An outdoor practice trail will allow instructors to help clients learn to navigate safely and confidently in real-world settings.

Garden — An outdoor garden space will offer rest, contemplation, conversation, and views of the San Jacinto Mountains. A fountain will also serve as an aural cue to help clients orient themselves.

Guide-Dog Area — A dedicated outdoor space will support the service dogs many clients rely upon.

The May 6 groundbreaking concluded with a ceremonial turning of the soil and photo opportunity with Braille Institute leadership, community members, civic leaders, donors, staff, volunteers, and supporters including Rancho Mirage Mayor Pro Tem Michael O’Keefe, Councilman Steve Downs and Dylan Callaway from Assemblyman Greg Wallis’ office. “This new center represents a meaningful investment in the future of the Coachella Valley,” said Patrick Evans, Chief Meteorologist and host of Eye on the Desert at KESQ, who served as emcee for the groundbreaking program. “For more than 106 years, Braille Institute has supported individuals facing vision loss with the tools and training they need to remain independent — and all of these services are provided free of charge thanks to the generosity of individuals and supporters who believe in this mission. We look forward to welcoming the community back for the grand opening later this year. This center represents the beginning of a new chapter for Braille Institute in the Coachella Valley — and a reminder that 100 percent free services will remain at the heart of its work.”About Braille Institute of America:Braille Institute of America has served Southern California communities for more than a century, providing free programs and services that help individuals with vision loss live with independence and confidence. The organization’s programs extend far beyond traditional braille instruction and include free in-person and online classes, low vision consultations, orientation and mobility training, assistive technology instruction, an award-winning library, and enrichment programs for adults, youth, and families. Thanks to ongoing donor support, all services remain free.

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BrewBird Welcomes Media and Sponsors for Bay to Breakers

Media Contact: David Perry & Associates, Inc. / David Perry
(415) 676-7007 / news@davidperry.com      
 

BrewBird Welcomes Media and Sponsors for Bay to Breakers

Bay Area coffee innovator will provide morning coffee to Members of the Press at the start of San Francisco’s iconic footrace from 6am to 9am

San Francisco’s legendary 12K takes place Sunday, May 17

14 May 2026 – San Francisco, CA: Before the costumes, crowds, corporate teams and elite runners take off across San Francisco, the assembled press corps covering Bay to Breakers will get a morning boost from BrewBird, the Bay Area coffee innovator helping transform the way great coffee is served.

On Sunday, May 17 as a special “thank you” to our colleagues in The Fourth Estate, BrewBird will provide coffee at the start of Bay to Breakers from 6am to 9am, welcoming media, sponsors, race partners and early arrivals as San Francisco prepares for the 114th running of one of the most iconic footraces in the world. The race begins with elite runners at 8am, followed by the second wave of festive walkers, runners and amblers at 8:45am. The media tent will be located at the northeast corner of Fremont and Howard Street (next to the old “Town Hall” Restaurant / 342 Howard Street)). Press should enter from Mission Street at Fremont. Coffee service will begin at 6am.

“Bay to Breakers is one of those rare San Francisco experiences that brings together energy, creativity, community and civic pride — exactly the kind of morning BrewBird was made for,” said Mickey Du, CEO of BrewBird. “We’re thrilled to welcome media an sponsors with exceptional coffee as the city wakes up and gets ready to celebrate one of its most beloved traditions.

BrewBird has created the world’s first whole-bean pod system, combining specialty-roaster quality with one-touch convenience, real-time data and 100% compostable pods. The company partners with leading specialty roasters to deliver coffee as the roasters intended — fresh, consistent and sustainable.

Since 1912, Bay to Breakers has been a defining part of San Francisco’s civic and cultural identity. Known for its cross-city course, festive atmosphere, creative costumes, elite competition and unmatched community energy, the race continues to attract participants from across the Bay Area and around the world.

About BrewBird:
BrewBird is reimagining coffee for modern workplaces through beautifully designed single-touch bean-to-cup brewers and a smart brewing platform built around quality, convenience, and sustainability. Partnering with some of the best specialty roasters in the Bay Area, BrewBird delivers a café-quality, pour-over-style cup at the touch of a button using whole beans, freshly ground for each brew. The company’s proprietary whole-bean pod system features 100% compostable pods and lids, paired with real-time usage visibility, remote monitoring, and first-party service and support designed for thoughtfully curated workplace and hospitality spaces. 

About Bay to Breakers:
Bay to Breakers is San Francisco’s world-famous footrace, a one-of-a-kind 12K celebration that has been part of the city’s fabric since 1912. Known for its iconic cross-city course, inclusive spirit, creative costumes, elite competition and unforgettable community energy, Bay to Breakers welcomes runners, walkers, corporate teams, families and fans from across the Bay Area and around the world. For more information and to register, visit https://www.baytobreakers.com