Capricorn Framing Celebrates 20th Anniversary
media contact: David Perry / (415) 676-7007 news@davidperry.com
Capricorn Framing Celebrates 20 Years of Craftsmanship,
Community and Conservation Framing in San Francisco
Co-owners Lloyd Haddad and Keith Wicker mark two decades of preservation-focused design, philanthropy, and expansion

19 February 2026 — SAN FRANCISCO: According to Edgar Degas, “The frame is part of the painting.” Lloyd Haddad and Keith Wicker would agree. Capricorn Framing (www.capricornframing.com), the San Francisco-based custom framing studio they founded, is celebrating its 20th anniversary, marking two decades of craftsmanship, innovation, and community engagement that have helped shape the Bay Area’s design and arts landscape.
“Twenty years ago, Capricorn Framing began with a simple idea: treat every piece — whether it’s a priceless artwork or a family photograph — with the same level of care and respect,” said Haddad and Wicker, who are both partners in life and labor. “Over time, that philosophy grew into a business built on preservation, collaboration, and community. We’re proud that our work supports artists, designers, and nonprofits throughout San Francisco, and we’re deeply grateful to the clients and partners who have trusted us with their most meaningful objects. As we celebrate this milestone, we’re excited to continue evolving while staying true to the values that brought us here.”
Founded in 2006 with a commitment to archival-quality framing and expert design consultation, Capricorn Framing has grown from a single workshop into a respected industry leader known for preservation framing and bespoke solutions for collectors, designers, and nonprofits alike. The business expanded significantly in recent years with the acquisition of Walter Adams Framing, strengthening the partners’ ability to serve clients across multiple neighborhoods while maintaining a deeply personal, service-driven approach.
Over the past two decades, Haddad and Wicker have championed conservation framing — a discipline focused on protecting artwork, documents, and heirlooms for generations — helping to shift industry standards toward long-term preservation. Early in their careers, the pair saw firsthand how improper framing damaged artwork, motivating them to build a business grounded in the principle of “doing it right the first time.”
Today, Capricorn Framing works closely with interior designers, collectors, and families throughout the region, offering custom framing solutions that blend aesthetics with technical expertise. Their background in engineering, aviation, and design has contributed to a reputation for solving complex installation challenges and delivering tailored results that tell a story.
A Commitment to Community:
Beyond craftsmanship, Capricorn Framing has built a strong legacy of philanthropy and civic engagement. Through both Capricorn Framing and Walter Adams Framing, Haddad and Wicker regularly donate framing services and resources to arts organizations, schools, and charitable initiatives — including Art for AIDS, Southern Exposure, The Denali Foundation, and Creativity Explored — reinforcing their belief that art should remain accessible and preserved within the community.
Their work reflects a broader mission: to educate the public about proper preservation and archival care while supporting the cultural fabric of San Francisco through partnerships with artists, designers, and nonprofit organizations. Wicker, a former military helicopter pilot, has made a commitment to fellow veterans a centerpiece of their “giving back” efforts.
“From conservation framing techniques and archival materials to innovative design collaborations, Capricorn Framing remains dedicated to helping clients preserve the stories behind their art — ensuring that the pieces framed today will endure for decades to come,” summed up Haddad and Wicker. “All of our work is done with conservation and/or archival materials and methods, unless the client specifies otherwise. We believe that framing is an art unto itself.”
Perhaps Vincent van Gogh said it best: “A picture without a frame is like a soul without a body.”




