media contact: David Perry / (415) 676-7007 / news@davidperry.com
On June 30 Lloyd Haddad and Keith Wicker
receive a Certificate of Honor at San Francisco City Hall
in a perfect cap to Pride Month
On July 11 Walter Adams Framing to create immersive Selfie Lounge for San Francisco Magazine’s 25th annual Best of the Bay Celebration
24 June 2026 — SAN FRANCISCO: In a city where every great night deserves its Instagram moment, Walter Adams Framing is helping San Francisco Magazine put guests perfectly in the picture. As creator of the official Selfie Lounge for the 25th annual Best of the Bay Celebration on July 11, the longtime San Francisco framing company will transform custom framing into an interactive experience designed for selfies, sharing and a distinctly San Francisco sense of style. The Best of the Bay sponsorship comes during a milestone summer for Walter Adams Framing and Capricorn Framing owners Lloyd Haddad and Keith Wicker. On Tuesday, June 30, at 2:30pm, San Francisco District 2 Supervisor Stephen Sherrill will commend the couple during a meeting of the San Francisco Board of Supervisors at City Hall. Haddad and Wicker will be presented with a Certificate of Honor recognizing their business leadership, philanthropy, civic engagement and service to the community.
“San Francisco’s LGBTQ+ community gave us the freedom and confidence to build a life, a relationship and a business together,” said Haddad and Wicker. “We have always believed that being visible carries with it a responsibility to give back, support others and help preserve the creative and compassionate spirit that makes this city so extraordinary. To be honored at City Hall as Pride Month comes to a close is deeply meaningful to both of us.”
The City Hall recognition provides a perfect cap to Pride Month for the longtime gay couple, whose personal and professional partnership has been defined by a commitment to inclusion, generosity and giving back. Through Capricorn Framing and Walter Adams Framing, Haddad and Wicker have contributed framing services, financial support and other resources to arts organizations, schools, community groups and charitable initiatives. Their support has included organizations such as Art for AIDS, Southern Exposure, The Denali Foundation and Creativity Explored, as well as groups advancing mental health, wellness, equity and LGBTQ+ visibility.
Wicker, a military veteran and former helicopter pilot, has also made support for fellow veterans an important part of the couple’s philanthropic work.
“My military service taught me the importance of teamwork, discipline and looking after the people beside you,” said Wicker. “Those values have stayed with me throughout my life and remain central to the way Lloyd and I approach our business and our community involvement. Service does not end when someone leaves the military. It simply takes different forms.”
The City Hall commendation follows Capricorn Framing’s 20th anniversary celebration earlier this year, marking two decades of preservation-focused craftsmanship, innovation and community engagement in San Francisco.
As a Premier Sponsor of the celebration July 11 at The Conservatory at One Sansome, Haddad and Wicker are creating an immersive installation will invite guests to step inside a distinctive, frame-inspired environment celebrating a quarter century of San Francisco excellence, creativity and cultural life. VIP admission begins at 6pm, with general admission beginning at 7pm. The celebration continues until 10pm.
“Framing has always been about much more than placing a border around a piece of art,” said Haddad and Wicker, partners in both life and business. “A thoughtfully designed frame creates a sense of place, focuses our attention and allows us to see something familiar in an entirely new way. That is precisely what we hope to accomplish with the Selfie Lounge: create an engaging environment in which guests become part of the artwork and part of San Francisco’s ongoing story.”
Presented by San Francisco Magazine, Best of the Bay is one of the region’s premier annual celebrations of culinary, cultural and lifestyle excellence. The 25th anniversary event will feature acclaimed chefs and restaurants, craft cocktails, premium wines, live entertainment and interactive experiences honoring the people, businesses and ideas that contribute to the Bay Area’s distinctive characters.
The evening’s culinary participants include chefs and restaurants associated with Miller & Lux, Wayfare Tavern, Aziza, Boulevard, Slanted Door, A16, Dalida, Spruce, Akikos and other celebrated Bay Area establishments. Liam Mayclem, known as “The Foodie Chap,” will serve as celebrity emcee. Entertainment will include ODC dancers, SFJAZZ and DJ Hey Love. The 2026 event will benefit the Union Square Foundation, supporting its work to maintain and strengthen one of San Francisco’s most visible and historically significant neighborhoods.
“San Francisco is at its best when artists, designers, chefs, entrepreneurs, nonprofit leaders and residents come together to celebrate what makes this city unique,” said Haddad and Wicker. “Best of the Bay reflects the resilience, imagination and generosity of San Francisco. We are honored to support that tradition and especially pleased that this year’s event will benefit the Union Square Foundation and its important work.”
Walter Adams Framing and Capricorn Framing are known throughout the Bay Area for custom design, museum-quality craftsmanship and conservation-focused framing. The businesses work with artists, interior designers, collectors, nonprofit organizations and families to preserve and showcase artwork, photographs, documents, textiles and personally meaningful objects.
Haddad and Wicker acquired Walter Adams Framing in 2023, expanding their ability to serve clients across San Francisco while maintaining the personalized design consultation and preservation standards that have defined Capricorn Framing since its founding in 2006.
“Our work is ultimately about honoring stories,” said Haddad and Wicker. “Whether we are framing an important work of art, a family photograph, a historic document or an object connected to a community milestone, the goal is to preserve its meaning while presenting it in a beautiful and compelling way. The Selfie Lounge gives us an opportunity to bring that philosophy to life on a much larger and more playful scale.”
Guests may receive 20% off VIP or general-admission tickets by using promotional code WalterAdams20 when purchasing tickets. San Francisco Magazine’s 25th annual Best of the Bay Celebration takes place Saturday, July 11, 2026 at The Conservatory at One Sansome: VIP early admission: 6pm; General admission: 7pm; Event concludes: 10pm. The Promotional code: WalterAdams20 provides 20% off VIP and general-admission tickets. For event and ticket information, visit: sfbestofthebay.splashthat.com
About Capricorn Framing and Walter Adams Framing:
Founded in San Francisco in 2006 by Lloyd Haddad and Keith Wicker, Capricorn Framing specializes in archival-quality custom framing, conservation techniques and personalized design consultation. Known for combining aesthetics with preservation-focused craftsmanship, the company serves artists, collectors, interior designers, nonprofit organizations and families throughout the Bay Area. The business expanded with the acquisition of Walter Adams Framing in 2023, extending its services to three San Francisco locations while preserving the neighborhood-based service and individual attention for which both companies are known. All framing is completed using conservation or archival materials and methods unless otherwise requested by the client.
Walter Adams Framing San Francisco locations:
2019 Fillmore Street / (415) 922-6811
355 Presidio Avenue / (415) 346-1860
348 West Portal Avenue / (415) 759-2002
Capricorn Framing San Francisco
3232 Geary Blvd. / (415) 292-3390
For more information, visit capricornframing.com or walteradamsframing.com.
